Corporate Communications

The Importance of having a good Spokesperson

Investing in a media-trained spokesperson is one of the most important things you can do for your business. Spokespeople can include CEOs, executives, experts, any go-to people for interviews, or anyone who is called upon by the media to comment. It’s critical that you select someone who understands how to clearly convey your message to […]

Reactive PR needs to be in your Public Relations strategy

PR is more than launching campaigns to build brand awareness. Good PR includes monitoring the news cycle to identify opportunities where you can be put forward as a media spokesperson on behalf of your industry. It builds authority and it is why reactive PR needs to be included in your public relations strategy. What is […]

How to prepare for a media interview

You are told you must speak on behalf of your company, but do you know how to prepare for a media interview? The other big question is will it be a media conference with a lot of journalists or just an interview with one reporter? The first thing people usually worry about is knowing what […]

Who is Leisa Goddard?

Adoni Media’s Founder and Managing Director, Leisa Goddard, has more than 30 years of media experience and continues to appear on Australian television screens as a contributor on Sky News Australia. During her impressive media career, Leisa has worked for Ten, Nine, and Seven across programs including news, Sunrise, The Morning Show, The Project and as […]

How to do a Radio Interview

Like many things, if you’re not prepared, a radio interview can be extremely daunting. Make sure to take advantage of the opportunity to voice your key messages and reach a larger audience by following these tips to nail your next radio interview. Adoni Media’s customised radio interview training helps you identify what makes a great […]

The difference between internal and external communications

The key to HR and PR success is keeping staff, customers, clients, contractors and the community up to date with what is happening in your business and to achieve that you need both internal and external communications strategies. Who updates your employees on staff changes or important announcements? What is your process for communicating with […]

Media checklist: How to prepare your business

Whether you are a communications manager wanting to increase brand awareness or a CEO wanting to make sure your team is ready to respond to a crisis, this media list is essential for businesses. We have all seen, especially during the COVID crisis, how businesses have had to pivot and respond quickly to changing restrictions. […]

Why you need a media wall banner to increase brand awareness

Media wall banners are commonly used at press conferences and here’s why you should have one as part of your PR toolkit. A media banner helps build brand awareness which assists with public relations and marketing. What is a media wall banner? Media wall banners are logo walls that are used as backdrops for media […]

Why your CEO needs media training

Media training is a vital tool to help your CEO and executives prepare to speak with the media. Here’s what you should do to prepare. Set your PR goals Identify dates, milestones, pending announcements, awards and speaking engagements as potential media events in your corporate calendar. Monitor the news cycle for opportunities to position your […]

Communication skills you need when working from home

As working from home becomes the new norm, honing your communication skills for both internal and external communication is more important than ever. For companies, it is essential they stay engaged with employees, clients and customers. That includes regular newsletters, updating the company intranet, EDMs and finding creative ways to keep the brand visible through […]

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