Content Marketing | Adoni Media

What is Search Engine Marketing? (SEM)

Do you ever click through to the second or third page of Google results? We’re going to hazard a guess and say “not likely”. If that’s where your business is ranking, you need to grow your online visibility and one way is through SEM. What is SEM? It’s Search Engine Marketing. In this face-paced, technology-driven […]

The benefits of having social media in your PR strategy

An estimated 79% of Australians are active on social media and so there’s no denying the important role social platforms can play for your business. The benefits of having social media in your PR strategy are, therefore, enormous. A social media strategy that runs alongside a PR campaign can increase publicity opportunities and help connect […]

Media checklist: How to prepare your business

Whether you are a communications manager wanting to increase brand awareness or a CEO wanting to make sure your team is ready to respond to a crisis, this media list is essential for businesses. We have all seen, especially during the COVID crisis, how businesses have had to pivot and respond quickly to changing restrictions. […]

How to write an article or a blog

Want to know how to write an article that will drive traffic to your website and build strong search engine optimisation (SEO)? Here are five tips on how to write successful content. Remember your audience when writing your article You’ve selected a subject or issue, now the next most important question to ask yourself is […]

How to ask for reviews to grow your business

Reviews matter with 93% of customers choosing a service based on feedback. So here is some tips on how to ask for reviews. Types of Reviews Quote Quote testimonials and reviews allow brands to share the voice of their loyal customers to help build brand trust. A quote testimonial and review can be displayed in […]

Uber Eats advertising campaign labelled a masterpiece

It was the television advertisement that had the whole world liking, commenting and sharing. But how did Uber Eats take something as simple as home-delivered food and turn it into a talking point? Our PR experts have outlined how using celebrities as influencers, together with a strategic PR plan, helped Uber Eats to create a […]

Tips for success at university: Media & communications

It’s often daunting thinking about finishing your university degree. Good advice, experience and knowledge can help you have success at university and beyond. Specifically, if you are studying a media, communications or public relations degree, it’s important to gain experience in the field you want to work in, to ensure you feel comfortable when you […]

LinkedIn tips for your business

Do you need some LinkedIn tips? LinkedIn, as a social media platform, has evolved into more than just a place to look for a new job. If used effectively, it can be a great platform to grow your brand, engage with a professional audience and build relationships within your industry. Here are some LinkedIn tips […]

Why your marketing strategy should include video

How effective is your marketing strategy? As a business owner you’re probably looking for the most cost effective way to stand out over your competition. Whether you’re looking to attract more customers to your business or have a new product you’re wanting to promote, videos are one of the best ways to boost customer education […]

Kellogg’s change it up for Australian farmers: PR campaign case study

Have you ever wondered how Kellogg’s became a household name? It’s all down to the Aussie farmer. For the better part of a century, Kellogg’s has produced some of Australia’s favourite breakfast cereals, originating with the classic Corn Flakes right through to All-Bran, Froot Loops and Special K. Throughout this time, more than two thirds […]

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