Adoni Media Launches Government Relations Campaign
Another national government relations campaign launched by Adoni Media has gone live ahead of the 2022 Federal election. The campaign, ‘The Great Australian Rip Off’ unites consumers to lobby politicians, candidates, and all political parties to commit to implementing recommendations from the Australian Competition and Consumer Commission (ACCC) that can help cut the high cost of household bills and insurance premiums.
‘The Great Australian Rip Off’ campaign is exposing the secret payments and incentives paid to commercial comparison websites. Insurers have admitted secret commissions – some as high as 40 to 60 per cent – are paid to commercial comparison websites and end up being passed on to most Australians through higher premiums.
Currently, there is no legal requirement for the commissions to be reported.
The Adoni team created, branded, and launched the multimedia government relations campaign, including a custom-built website, for client Kyco.
The Australian Competition and Consumer Commission (ACCC) has recommended regulatory change to end the secrecy and introduce penalties – but nothing has been done.
A Royal Commission, a Senate Economics Committee inquiry, and consumer group Choice, have all highlighted the dangers of hidden commissions – but mandatory disclosure is still not law.
Fed up with watching prices soar, Australian businessman and consumer advocate, Trond Smith has launched ‘The Great Australian Rip Off’ campaign to give voters a voice. The campaign is demanding election promises that greater consumer protection laws will be introduced to help bring down the high cost of living.
Mr Smith has spent eight years investigating commercial comparison websites and before creating the campaign tried fighting back by building a consumer-based, block-buying group called Kyco that uses people power to negotiate directly with providers for cheaper deals and discloses a three per cent commission.
“Petrol is around $2.00 a litre, we know this election is being fought on cost-of-living issues and now is the time to pressure MPs and future politicians to commit to introducing the recommended changes to stop the ‘rip off’,” Mr Smith said. “Right now, it is a broken system that is shrouded in secrecy.”
He said as part of a CHOICE review, health fund BUPA admitted commissions as high as 40 per cent were claimed for informing people of their choice. The fees, BUPA said, must be absorbed somewhere and that leads to higher premiums for everyone.
Insurance giant Allianz told a Senate Economics Committee that fees charged for their service “impose an unnecessary additional distribution cost that would need to be passed on to customers in the form of higher premiums”.
“We need the Government to do everything it can to bring down the cost of living. People are outraged when they learn they are having to ‘absorb’ the cost of commissions they are not told about,” Mr Smith said.
Each sign-up to www.thegreataustralianripoff.com.au triggers emails to the person’s local Federal MP, the Treasurer, and Opposition Treasurer calling for a written response and a public election commitment to:
- Support a mandatory code of conduct for the industry and penalties for any breaches
- Support the full disclosure of commissions to improve transparency
- Ensure their party includes this campaign in their cost-of-living election promises
