HOW TO CREATE AN EFFECTIVE CAMPAIGN

A huge part of Public Relations is producing creative and engaging content that resonates with audiences and the media. Most successful campaigns effectively understand their target demographics while catering to the current media environment and pushing the boundaries. At Adoni Media, we have a team of professionals who have worked across many campaigns, big and […]

FAILED PR CAMPAIGNS WE CAN LEARN FROM

As the saying goes, we all learn from mistakes. Analysing failed PR campaigns is an effective way to reflect on which factors contribute to the success of a campaign. 2009 Dominos YouTube scandal Two Dominos employees took to YouTube in 2009 to get their 15-minutes of fame, and they achieved their goal. During a shift […]

COVER LETTER EXAMPLES: HOW TO STAND OUT

Do you need cover letter examples? With graduation looming for some, the panic of updating your resume and cover letter for applications is starting to set in. It’s easy to disregard your cover letter and focus on your resume, however, recruiters and hiring managers will receive hundreds of applications at a time. Writing a killer […]

FROM OUR INTERNS: ZOE’S EXPERIENCE

In the last semester of my Bachelor of Communications (major PR; minor Advertising) I chose an internship course. My first step was to find a company that would allow me in the building. So, I began my search and Googled, “best PR company Brisbane”. Enter Adoni Media. I had one non-negotiable when looking for a […]

SOCIAL MEDIA CONTENT WRITING – WHAT SHOULD YOU KNOW?

How often do you engage with social media content? When scrolling through Facebook, you really stop to read that article or interact with that post? Did you really listen to that Instagram video or did you briefly scan it and move on? In a world now driven by online activity, social media channels have taken […]

COMMON MISTAKES MADE ON SOCIAL MEDIA

Are you making common mistakes on social media? These days if your business doesn’t have a social media account – you’re doing something wrong. It is a cheap and simple marketing tool that helps to promote your brand. Yet many companies are not making the most of their social media strategy. Here are some common […]

7 NEWS TOWNSVILLE WIN REGIONAL AND COMMUNITY BROADCAST REPORT AWARD THE 2019 QUEENSLAND CLARION AWARDS

Adoni Media’s Leisa Goddard was proud to sponsor and present 7 News Townsville with the award for best Regional and Community Broadcast Report at the 2019 Queensland Clarion Awards. 7 News Townsville won the award for its reporting of the Townsville Floods. The Clarion Awards, held on Saturday, September 7 at the Brisbane Convention and […]

FROM OUR INTERNS: CHLOE’S EXPERIENCE

As I entered the final year of my Bachelor of Journalism (minoring in Public Relations) I was very eager to gain experience within a real-world setting and expand my knowledge about the PR industry. As soon as I found out Adoni Media was hiring interns, I knew it was the place I wanted to work. Adoni Media placed […]