SOCIAL MEDIA: PREDICTIONS FOR 2019

With the new year approaching, we’re expecting to see new trends and major changes to the social media landscape in 2019. So, let’s take a look in our crystal balls to see what 2019 might mean for social media: Brands will drop their extra accounts In 2019, it’s predicted we’ll see brands choose to target […]

REPUTATION MANAGEMENT: HOW IMPORTANT IS IT FOR YOUR BUSINESS?

Reputation management is the single most valuable asset to an organisation. Good or bad, a company’s reputation says something about who they are, what they believe in and how they operate – regardless of whether these perceived ideas are factual. Reputation is defined as a social construct based on the collective opinions held by other […]

PR BLUNDERS IN 2018- CRISIS MANAGEMENT

2018 has been a roller-coaster of a year with both triumphs and blunders. There have been natural disasters, leadership spills, Commonwealth Games and two Royal Weddings – just to name a few of this year’s major events! But between all these moments, there have been some PR blunders that serve as cautionary tales to companies […]

WHAT IS CORPORATE COMMUNICATIONS?

In the public relations industry, people ask ‘how to write a media release?’ and ‘how to prepare for an interview?’ to ‘what is corporate communications?’. Corporate communications is defined as activities involved in managing both internal and external communications in a workplace – this can include internal presentations, staff newsletters, media releases for journalists, investor […]

CRISIS MANAGEMENT: HOW DO DIFFERENT INDUSTRIES PLAN?

Crisis management in any industry is inevitable. It’s how people deal with the crisis that determines how much of the client’s reputation is damaged. Let’s take a look at how crisis management affects six different industries. Crisis management in the food industry: There are many things that can go wrong in the food and hospitality […]

FROM OUR INTERNS: NICOLA’S EXPERIENCE

Like all University students in this day and age, I knew I needed real experience in PR firms to get a job when I graduate. So, I began the hunt. Finding an internship is not easy. Competition for spots is high and I found many firms wanted interns that had interned at another company already. […]

EFFECTIVE COMMUNICATION AND PR TOOLS

Public Relations and Communications professionals require several effective communication tools to best deliver for their clients. These help in everyday tasks – Public Relations activities can be anything from keeping track of media releases, creating an updated contact database, monitoring the media and manage client’s social media accounts. Our Communications Director Clare Christensen says in Public […]

SUCCESSFUL EVENT MANAGEMENT TIPS

Event management can be incredibly stressful, often leaving you feeling exhausted and overwhelmed. Here are some of our top Event Management tips that can help you prepare for, and produce a successful and effective event. Start planning ASAP: It’s important that you start planning for your event as soon as possible. Depending on the size of […]

JUST LAUNCHED: NEW PODCAST FOLLOWING FIRST AUSSIE WOMAN TO ROW SOLO ACROSS AN OCEAN

With just her physical and mental strength to survive, 46-year-old Sydney woman, Michelle Lee will row a gruelling five thousand kilometres alone across the North Atlantic, in her attempt to become the first Australian female to row solo across any ocean. “It’s an event that will have me facing sea sickness, salt sores, blisters, capsizing, […]

PR JOBS- HOW TO START YOUR CAREER?

It’s hard to know how to get started when searching for PR jobs. Whether you’re a journalist wanting a career change, a student about to graduate from university or just interested in the world of PR, there’s a few things to keep in mind that can set you apart from other candidates. Contrary to popular belief, […]