Why is a public relations strategy important?

The main function of a public relations strategy is to persuade the public to promote, purchase, recognise or support a brand, product, or organisation. Public Relations officers also strive to build and maintain strong relationships with the public as well as the media, however, public relations should not be confused with public affairs, as there […]

The history of Public Relations

Do you know the history of public relations? It has existed for centuries. From the ancient Egyptians to the medieval period – people have been using devices and channels to relay important information to each other and help keep subjects aware of what’s occurring. These methods of communication has helped shape what we know as […]

Personal reputation management

Reputation management is vital to everyone. Once you’ve damaged your reputation by a scandal or bad communication, it can be very hard to rebuild it. How you come across to the media and online can impact both your personal and professional life. Throughout your career, you can be assured that employers, investors, hiring managers, and […]

100 new jobs for Logan youth living with a disability

A new multi-million-dollar employment hub opening today will create jobs for more than 100 young people living with a disability across Logan. The search is on for teenagers from local high schools and young people with disability to begin on-the-job training in administration and supply chain roles, including forklift driver, administration officer, packaging, product assembly, and warehousing. Queensland’s leading disability employment charity, Help […]

Behind the Royal Visit

It’s been all eyes on Fraser Island for the Royal visit and behind the scenes Adoni Media worked with Kingfisher Bay Resort to help showcase the award-winning eco-resort that was Harry and Meghan’s private hideaway. The world’s media covered the official tour but once the Duke and Duchess of Sussex left Fraser Island Kingfisher Bay […]

#Metoo takes on Mozart’s Don Giovanni opens in Brisbane

Opera Queensland’s production of Mozart’s iconic Don Giovanni has opened in Brisbane for a strict two-week season. Don Giovanni examines the theme of sexual misconduct – a topic which has been at the forefront of social consciousness in 2018, with the #metoo movement. Despite it being written 200 years ago, Director Lindy Hume said the […]

From our interns: Lucy’s experience

Interning at Adoni has been one of the most enjoyable learning experiences of university life so far! I study a Bachelor of Business (Public Relations) and Bachelor of Laws at QUT, and the end of my fourth year is looming. I have plenty of experience in the legal field, but realised I’d hardly learned anything […]

Priscilla Queen of the Desert: The musical opens for the first time in Queensland

Priscilla Queen of the Desert: The Musical has sashayed its way to the Queensland Performing Arts Centre for a six-week season. The musical features 500 dazzling costumes, 200 headdresses and countless dance-floor hits including “It’s Raining Men”, “I Will Survive” and “Finally”. Based on the Oscar-winning Australian film, Priscilla Queen of the Desert is the […]

What is public relations?

Public relations is about managing the image or reputation of a company or individual. A public relations professional helps promote a positive reputation which the public will see or hear through various unpaid or earned communications, through mainstream and nice media outlets, social media and in-person engagements. Public relations is used by businesses spanning many […]

Understanding crisis management

In the public relations industry, there are many factors to building and maintaining relationships between organisations and the public. It’s also about reputation and crisis management. The way an organisation handles a crisis can make or break not only their reputation, but also the trust they have with their stakeholders. This is why it’s imperative […]

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