WHAT TO WEAR FOR A TV INTERVIEW?

In today’s technological world, visuals are everything. So, you may need to be ready for the camera at any time. This includes knowing what to wear for a tv interview. If you’re story has been picked up and you’ve been asked for an interview, you need to be able to dress appropriately for your audience. […]

WHAT TO DO IF A JOURNALIST COME CALLING

How to handle an interview request the right way When a journalist calls, it’s exciting and terrifying. They might be calling as a result of a media release you’ve issued, they could be after some expert comment from you or you could be in the firing line as a result of another story. While being […]

WHAT MAKES A STORY NEWSWORTHY

What you need to put together a news story Have you ever wondered what makes a story newsworthy? A good news story is something that is interesting or important to the audience. A great story, however, can do both. The news is a 24-hour cycle which spins around daily. So, journalists tend to follow these […]